About Us
About Grassroots Customs
The team behind the brands you wear.
For over 15 years, Grassroots Customs has been the quiet engine behind some of the most recognizable headwear and apparel in music, cannabis, action sports, and culture.
We don't make merch. We make pieces people actually want to wear.
Start a ProjectWhat we do
Fully custom headwear, apparel & accessories.
We design, source, and produce custom product for brands, artists, festivals, and companies who want their merch to feel as considered as the rest of what they put out into the world.
Hats are our specialty — snapbacks, fitteds, dads, truckers, beanies, bucket hats, you name it. But our shop has built everything from cut-and-sew apparel to one-off accessories, and we're always down to try something new.
- Custom HeadwearEvery panel, every stitch, every detail.
- ApparelTees, hoodies, jackets, cut-and-sew.
- Accessories & One-OffsBags, patches, experiments — bring it on.
- Premium DetailsHidden pockets, satin liners, woven labels, custom hangtags.
- In-House Design TeamFrom concept to refined production-ready art.
- Flexible MinimumsLow MOQs with price breaks as you scale.
Past collaborators
Brands & artists we've outfitted.
Why brands trust us
Experience, relationships, and obsession with the details.
15+ years deep.
We've seen — and solved — just about every challenge that comes up between concept and delivery. Our relationships with mills, factories, and material suppliers run deep, which means better quality, better pricing, and fewer surprises.
We come from the culture.
Grassroots California built its reputation in festival lots, headshops, and hat-collector circles. We know what real fans care about because we are them. That perspective shows up in every custom piece we touch.
You get a real person.
Every project is paired with a dedicated account manager who walks you through design, sampling, production, and fulfillment. No black boxes. No ghosting.
We sweat the details.
Hidden pockets. Custom liners. Tonal embroidery. Specialty closures. The little stuff is what makes a piece feel special — and we obsess over it on every order.
How it works
From idea to delivered product.
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Tell us what you're thinking.
A concept, a sketch, a moodboard, or just a vibe.
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We design and quote.
Our team builds out specs, mocks, and pricing.
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You approve samples.
We don't run production until you're happy.
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We make it and ship it.
Direct to you, your warehouse, or your fulfillment partner.
Let's build something.
Whether you're a brand, an artist, a festival, a brewery, a dispensary, or something we haven't heard of yet — if you care about what your name goes on, we should talk.
Start a Project